Last updated: October 22, 2026

This Privacy Policy describes personal information associated with visits to and purchases from luxelull.com (the “Site”), and requests sent to LUXELULL. Personal information means information that identifies you or can reasonably be linked to you.

Collecting Personal Information

The information involved depends on how you use the Site:

• Device and Site activity: browser and device information, IP address, time zone, cookie information, pages or products viewed, search terms and interactions with the Site. This information is generated when you browse and can be collected through the Site, Shopify and cookies or similar technologies.
• Order information: the contact, billing and delivery information you provide at checkout, products ordered, payment and transaction details, and order status. The payment information involved depends on the checkout method you choose.
• Customer support: your contact details, the content of your messages, relevant order information and any information or attachments you choose to provide when asking for help.

Information is provided by you when you place an order or contact us, generated through your use of the Site, or received in connection with processing your payment and delivery. Please provide information relevant to your order or request.

Children’s information

If you are a parent or guardian and believe a child has provided personal information to us, contact Support@luxelull.com to ask about access or deletion, subject to applicable law.

Sharing Personal Information

We use Shopify to power our online store. Information associated with the Site and purchases is processed through Shopify. Information needed for a transaction or request may also be disclosed to the providers involved in payment processing, delivery, store operation or customer support, as relevant to that transaction or request.

Personal information may be disclosed when required by law or in connection with a lawful request, protecting rights, or investigating fraud or security issues. For information about the recipients involved in your interaction with the Site, contact us using the details below.

Shopify explains its own processing, privacy rights and international data handling in its Privacy Policy and Consumer Privacy Policy. Shopify’s services can involve processing outside your country of residence; its policies explain the applicable arrangements. These links describe Shopify’s practices and do not replace this policy.

Marketing and analytics

Where marketing or analytics services are used, device, interaction or order information may be processed to understand Site use or provide marketing, subject to applicable law and your choices. The services and choices involved can depend on your location and how you interact with the Site. You can ask us about a particular use or provider using the contact details below. You can unsubscribe from marketing emails using the unsubscribe option in those messages.

Using Personal Information

Information associated with your visit, order or enquiry is used to operate the Site, process payments, arrange delivery, send order communications, respond to requests, address fraud or security concerns, and meet applicable recordkeeping or other legal obligations. Marketing choices are described above.

Lawful basis

Where the GDPR or similar laws apply, a lawful basis is required for each use of personal information. Depending on the purpose and circumstances, relevant bases can include performing a contract or taking steps you request before a contract, meeting a legal obligation, consent, or a legitimate interest where permitted by law and balanced against your rights. You can contact us to ask which basis applies to a specific use. Where processing relies on consent, you may withdraw that consent; withdrawal does not affect processing lawfully carried out beforehand.

Retention

Retention periods depend on the type of information, the order or request involved, and applicable accounting, tax, dispute-resolution and other legal requirements. A deletion request can be subject to legal exceptions or requirements to keep certain records. Contact us for information about a particular record or to request deletion.

Privacy choices

Where applicable privacy law gives you a right to opt out of sale, sharing or use of personal information for targeted advertising, you may exercise that right through any privacy controls provided on the Site or by contacting Support@luxelull.com. You may also ask us for information about whether a particular disclosure falls within these legal terms.

Applicable law may also allow an opt-out request through a recognized browser signal, such as Global Privacy Control. That right is distinct from ordinary browser cookie settings and older “Do Not Track” settings. For California information, see the California Attorney General’s CCPA guidance.

Your rights

Your rights depend on the law that applies to you and the processing involved. These rights can be subject to conditions and exceptions.

EEA, UK and similar privacy rights

Where applicable, you may have rights to access your personal information, correct inaccurate information, request erasure, restrict or object to processing, obtain a portable copy, and withdraw consent. You may also have rights concerning a decision based solely on automated processing that has a legal or similarly significant effect on you. You can contact us to exercise these rights or ask about their application to your information.

California and other US privacy rights

Where applicable, you may have rights to know about and access personal information collected, used or disclosed; correct inaccurate information; request deletion; receive a portable copy; opt out of sale, sharing or targeted advertising; and limit certain uses or disclosures of sensitive personal information. Applicable law also provides protection against unlawful discrimination for exercising privacy rights.

How to make a request

Email Support@luxelull.com or write to the address below. Describe your request and provide enough information to identify the relevant interaction. Identity verification or confirmation of an authorized agent’s authority may be needed where required or permitted by law; different requirements can apply to opt-out requests. Please do not send payment-card details or identity documents with an initial request.

You may use an authorized agent where permitted by law. If you disagree with a response, you can contact us again and request an appeal where applicable law provides that right. You may also complain to the relevant data protection or privacy authority. Nothing in this policy limits rights available under applicable law.

Cookies and similar technologies

Cookies are small files stored on your device. The Site and Shopify use cookies or similar technologies for store functions such as the shopping cart, checkout and preferences. Other uses, such as analytics or advertising, depend on the services in use, applicable law and your choices.

You can use any privacy controls provided on the Site and your browser’s cookie controls. Blocking or deleting cookies can affect store functions. Cookie settings alone do not necessarily exercise every privacy right described above. For information about Shopify’s cookies, see its Cookie Policy. General browser-cookie information is available from All About Cookies.

Changes

This policy may be updated to reflect changes in the Site, data practices or applicable requirements. The date above identifies this revision.

Contact

For privacy questions, requests or complaints, email Support@luxelull.com or write to:

HONGKONG WECOOL TRADING LIMITED, 165 灣仔道, FLAT1506,15/F,LUCKY CENTER, 灣仔, 香港 中國香港特別行政區

You can also contact the data protection or privacy authority relevant to your location. For EEA authority contact information, see the European Data Protection Board’s member list. For UK concerns, see the Information Commissioner’s Office.